BRAND STORY
Launched as a small boutique in 1997 and developed by the Fashion Sector of Samsung C&T, KUHO shows its brand philosophies and values through shaping its distictive idenentity of the arts - music, dance, arts - through design. KUHO is stepping out to the global market as a representative womens fashion brand of Korea.

KUHO has also been running CSR campaigns such as the 'Heart for Eye' donation campaign, sponsoring eyesight recovery surgeries for blind children since 2006.
MINIMAL AVANT-GARDE
MINIMAL AVANT-GARDE, recreated by structural draping of classical tailoring
MINIMAL CONTEMPORARY
MINIMAL CONTEMPORARY, suggesting contemporary esthetics in a modern and soft manner
THE PHILOSOPHY OF CLOTHES

Clothes must function in creating the form of its wearer.
Thus clothes should not only possess its distinct properties, but also maintain its comfortability.






THE PHILOSOPHY OF ARCHITECTURE

They say fashion design shares similarities with architecture.
In the way designers direct and express 'space' for wearing or entering, fashion and architecture both seem to 'resemble people.'